Yes you can.
With vene dash you have the possibility to create unlimited number of custom event types. Head over to "Settings" under the user icon and under the 'Tracking' tab you will find the option to add new event types.
1) Event Name - Name of your custom event
2) Default - Defines if this event type should be displayed by default on your dashboard
3) Allow Subsequent - Allows receiving and counting multiple notifications for a given event type, e.g. subsequent renewals or partial billings
4) Show for publisher - Defines if this event type will be shown to your publishers in the publisher interface
Note: You can run all your campaigns by using just a single event type. Multiple event types used to give you clearer picture as to which type of campaigns brings in more revenue to you.
For more information, please check this article too.